Where extravagance meets style!

It’s no surprise that HSY has taken Pakistan by a storm – the brand was launched in Lahore almost 2 decades ago by pioneer fashion designer Hassan Sheheryar Yasin who is also the namesake of the brand.

Not only did his designs make an impact on the local fashion scene, but also transcended to international shores. He is renowned for his inimitable fusion style; combining contemporary cuts and layers with traditional, intricate embellishments.

A unique blend of extravagance, style and luxury - be sure to visit the new HSY outlet at The Boulevard, Emporium Mall this summer.